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Content Publishing: Predictions for 2017

Vuukle 2017 Predictions

Vuukle served 46 billion recommendations and 7.7 billion Ad impressions for around 3000 publishers worldwide in 2016. While doing this we maintained a 99.99% up-time, survived 4.4 billion HTTP requests and consumed 64 TB bandwidth! We had our data analysts run through this behemoth of data and interviewed industry experts (some of them our clients) […]

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4 Tips to Improve Your Content Marketing Strategy Using Google Analytics

Improve Content Marketing Strategy

There are several ways to beat your competition at content marketing. The easiest is probably making data driven decisions and nothing is better than using Google Analytics to do it. TL;DR Improve your content strategy with Google Analytics by: Creating goals and tracking what kind of content converts better. Implementing site search and writing about […]

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The Importance of Scroll Depth

The Importance of Scroll Depth

If you are a news publisher or blogger and don’t track scroll depth, you are missing out on the most important KPI on your industry. TL;DR Content-focused websites need to track user scroll depth. Vuukle can do this for you, but there are other options too. WHY SCROLL DEPTH IS SO IMPORTANT Scroll depth can […]

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Key Google Analytics Metrics to Track User Engagement

Checking ‘user engagement’ is one of the most important things a site owner should do almost on a daily basis. Google Analytics (GA) is one of the best tools available to do this, but do you know how to use GA to track user engagement? TL;DR Best GA metrics to track user engagement: Number of Returning Visitors Bounce Rate […]

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6 Simple Tips to Reduce Bounce Rate

6 Simple Tips to Reduce Bounce Rate

Hello, folks. Today, we will share with you simple tips to reduce your website’s bounce rate. Some of them will even improve your conversion rate and other metrics. TL;DR Improve your website’s speed. Make the visitor want to explore your website. Reduce the number of distractions. Have a simple and straightforward call to action. Improve the responsiveness of your website. Have a well set-up Google Analytics […]

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