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Monthly Archives: December 2016

4 Tips to Improve Your Content Marketing Strategy Using Google Analytics

Improve Content Marketing Strategy

There are several ways to beat your competition at content marketing. The easiest is probably making data driven decisions and nothing is better than using Google Analytics to do it. TL;DR Improve your content strategy with Google Analytics by: Creating goals and tracking what kind of content converts better. Implementing site search and writing about […]

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The Importance of Scroll Depth

The Importance of Scroll Depth

If you are a news publisher or blogger and don’t track scroll depth, you are missing out on the most important KPI on your industry. TL;DR Content-focused websites need to track user scroll depth. Vuukle can do this for you, but there are other options too. WHY SCROLL DEPTH IS SO IMPORTANT Scroll depth can […]

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Key Google Analytics Metrics to Track User Engagement

Checking ‘user engagement’ is one of the most important things a site owner should do almost on a daily basis. Google Analytics (GA) is one of the best tools available to do this, but do you know how to use GA to track user engagement? TL;DR Best GA metrics to track user engagement: Number of Returning Visitors Bounce Rate […]

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