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August 3, 2017

5 Reasons Why People Leave Your Website And How To Fix It

You have 8 seconds to grab the attention of your website visitor. In fact, the attention span of a human being is far lesser than that of a goldfish! The eight seconds you have is your gateway to create curiosity, provide value in your offering and build retainership. You must be wondering that driving visitors to your website by itself isn’t an easy feat and here I am, telling you to figure out how to retain your visitors in such short time! It need not be as complicated as it sounds. By understanding the pain points of your visitor, you will be able to make few tweaks in the website to deliver a better customer experience.

So how do you provide what your visitor is looking for, fast, before they decide to abandon your site? The first step would be to be understand why they leave your website.

Here are 5 reasons why people leave your website and how you can engage with them and retain them for a longer period.

Your website is slow

Page loading time has a significant impact on user experience. Website speed is the first impression you make and a rocky start will not help you in getting good results. 47% of consumers expect a web page to load in 2 seconds or less. 40% of people abandon a website that takes more than 3 seconds to load. A 1 second delay in page response can result in a 7% reduction in conversions.

DID YOU KNOW?

Amazon did tests that showed they would lose $1.6 BILLION every year if they slowed down by just one second.

As much as a modern design is important for your website, do not ignore the importance of the page loading time. If you don’t know where to start, Google’s page speed tool is a great place to check your website speed. It provides speed data for both desktop and mobile views along with suggestions for speed improvement.

Poor user experience (UX)

“User experience” encompasses all aspects of the end-user’s interaction with your company, services, and products you have to offer. A poor UX website will not be

  • Usable
  • Useful
  • Desirable
  • Valuable
  • Findable
  • Accessible or Credible

A good user experience is not dependent on the design, layout, and aesthetics of the website alone. It depends on the content you have to offer, the context of the content, the person who is reading it and what value it adds to their lives.

Too many widgets on your website can spoil the user experience and make your reader scoot. Vuukle’s audience engagement system offers multiple functions ranging from commenting to liking to sharing, neatly packed into one single widget. Remember the saying, less is always more in design and user experience?

Your website is not responsive

A responsive website offers a consistent experience for the readers, be it on a desktop, tablet or on mobile phones. Having to read the shrunken version of a website on a mobile phone is

  1. Poor usability
  2. Reduces credibility and
  3. Removes trust

Google recommends responsive web design and ranks the site better. Which means better SEO while serving a good experience to your readers.

Too many Ads

If your website’s revenue model is based on the ads it serves, it would be impractical to get rid of them completely. However, placement of ads should follow certain rules. The ad should be relevant and strategically placed.

Having ads all over the website is distracting and will drive away the user real quick.

In a report released by Nielsen in the year 2014, there are some interesting findings. The  Trust in Advertising report surveyed 29000 consumers across 58 countries. The report revealed that survey participants trust nearly all forms of traditional advertising that include newspaper ads, magazine ads, billboards, radio ads and infomercials more than they trust online banner ads.

The primary goal of any website is to make their visitors trust them so they can engage and do business with them in future. Let ads not be the first thing visitors see on your website.

Lack of Interactivity and clear navigation

When a visitor comes to a website, he/she should know what the site is all about, what it has to offer and where they can go from one point to another. Poor navigation not only throws away your visitor but also affects your search results. There is a science behind navigation and all successful websites do user testing to understand loopholes and places that need attention.

Landing pages are also a great way to interact with a website visitor. A good landing page will not only offer something relevant to the page the user is in but also helps in capturing leads to communicate in the future.

Another way to interact with the user so they don’t abandon the site is to offer ‘recommended stories’ relevant to their search. Vuukle’s ‘talk of the town’ section does just that and increases user engagement by 3 times!

A good comment box and strategic placement of the comment plugin in the site will also increase the changes of user’s interactivity. Vuukle’s range of powerful, fast loading, user-friendly widgets will keep your users hooked and engaged.

Ready to retain your visitors on your website?

 

Bavani Srinu

Bavani Srinu is the founder of two start-ups, Ichiqoo and Swapp. She is also a free-spirited writer, a marketing professional, a mother and an avid travel enthusiast. Follow her on Twitter @bavanisrinu