Close

Santosh Kumar Pandey

Engineer by qualification, content & marketing expert by profession. Meditate, blibliophile & a creative geek.

The Cons of the Social Age Part 2: How do Digital Publishers retain their prominence in the age of social communities

social media digital publishers

As Zenith report points out that internet advertising has this year overtaken television to become the biggest advertising medium globally. And internet-media companies are taking the top ranks. As seen in the previously, Facebook and Google are sopping up almost all of the growth while continue to grow in already available market. This has led […]

Read More

The Cons of the Social Age Part 1: Digital Publishers losing their communities to Social Giants.

social media digital publishers

Gone are the days when publishers ruled the roost in delivering information. Today digital publishers have to compete against the ever dominating and rapidly changing landscape. These days any news article- be it about sports, war, politics, art or immigration- has to increasingly compete against social media feeds for attention and relevance. While the rise […]

Read More

Vuukle goes Live on DesiMartini and Dominates Entertainment Portals

desimartini vuukle

DesiMartini.com, India’s second largest movie website (10.2 million monthly page views), is now powered by Vuukle Audience Engagement system. Vuukle already powers BollywoodLife.com and MissMalini.com, thus continuing to dominate the Movie/Entertainment category of news portals. DesiMartini is owned by HT Media, a mass media conglomerate which has holdings in digital, print and electronic media. Another […]

Read More

Let’s Talk about Trolls: Vuukle + Google to combat Trolls with AI Technology

Let's Talk about Trolls Vuukle Google Ai Fight Online Hate

Hindustan Times recently started a series called- Let’s talk about Trolls. This gave a motion to the dialogue and discussion on the much debated topic. Its necessary to understand that trolls are not harmless. Many come to defense, whenever the topic of trolls comes up. Waving the banner of free speech and much-needed humor. Adding […]

Read More

Vuukle goes Live on Miss Malini, India’s Biggest Bollywood and Fashion Blog

Vuukle goes live on Miss Malini

Vuukle, world’s fastest growing audience engagement and commenting platform, is now Live on MissMalini.com. Malini Agarwal, founder of Miss Malini, is widely regarded as India’s first and most famous celebrity blogger. Founded in 2008 as a blog, MissMalini.com grew rapidly and achieved widespread recognition. It is India’s favorite source for the latest Bollywood and Indian […]

Read More

Facebook Instant Articles Fail: Digital Publishers Leave the Party

Facebook Instant Articles Fail

Facebook is at the receiving end of the ire of various digital publishers on its platform. Many are jumping ship and ditching the Facebook Instant Articles, after it has spectacularly failed to live up to its promises. Touted as a revolutionary tool for the Publishing Industry in the digital age, has even its most ardent […]

Read More

The Menace of Comment Spam on Facebook and its Comments Plugin

Comment Spam on Facebook Plugin

Like death and taxes in life, spam has become inevitable in the digital world. Comment spam is a term we use to refer to a broad category of postings which abuse web-based forms. The abuse occurs in the form of unsolicited advertisements, malware and phishing attempts posted as comments. Spammers spam in multiple ways. They […]

Read More