Close

Santoshkumar Pandey

Engineer by qualification, content & marketing expert by profession. Meditate, blibliophile & a creative geek.

Should you as a publisher abandon your comments section?

  That’s the kind of feeling some publishers have regarding their comments section. Comments once considered an integral part of the online experience have seen much fragmented opinions of late. But disabling comments altogether is a bad mistake. It is safe to say there’s a trend towards replacing comments with something else. Somewhere down the […]

Read More

Vuukle Impact: Hubbard Broadcasting owned KOB4 sees 48% response rate on comments in July.

Vuukle went Live on KOB4 in June amid great expectations. A look at numbers for the month of July show the superb Vuukle impact made on KOB4’s user engagement. The comments yielded 48% response rate in the month of July, which is just spectacular. Earlier, Vuukle had reported boosting average user session time by over […]

Read More

The Cons of the Social Age Part 2: How do Digital Publishers retain their prominence in the age of social communities

social media digital publishers

As Zenith report points out that internet advertising has this year overtaken television to become the biggest advertising medium globally. And internet-media companies are taking the top ranks. As seen in the previously, Facebook and Google are sopping up almost all of the growth while continue to grow in already available market. This has led […]

Read More

The Cons of the Social Age Part 1: Digital Publishers losing their communities to Social Giants.

social media digital publishers

Gone are the days when publishers ruled the roost in delivering information. Today digital publishers have to compete against the ever dominating and rapidly changing landscape. These days any news article- be it about sports, war, politics, art or immigration- has to increasingly compete against social media feeds for attention and relevance. While the rise […]

Read More

Vuukle goes Live on DesiMartini and Dominates Entertainment Portals

desimartini vuukle

DesiMartini.com, India’s second largest movie website (10.2 million monthly page views), is now powered by Vuukle Audience Engagement system. Vuukle already powers BollywoodLife.com and MissMalini.com, thus continuing to dominate the Movie/Entertainment category of news portals. DesiMartini is owned by HT Media, a mass media conglomerate which has holdings in digital, print and electronic media. Another […]

Read More