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Santosh Kumar Pandey

Engineer by qualification, content & marketing expert by profession. Meditate, blibliophile & a creative geek.

Facebook Instant Articles Fail: Digital Publishers Leave the Party

Facebook Instant Articles Fail

Facebook is at the receiving end of the ire of various digital publishers on its platform. Many are jumping ship and ditching the Facebook Instant Articles, after it has spectacularly failed to live up to its promises. Touted as a revolutionary tool for the Publishing Industry in the digital age, has even its most ardent […]

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The Menace of Comment Spam on Facebook and its Comments Plugin

Comment Spam on Facebook Plugin

Like death and taxes in life, spam has become inevitable in the digital world. Comment spam is a term we use to refer to a broad category of postings which abuse web-based forms. The abuse occurs in the form of unsolicited advertisements, malware and phishing attempts posted as comments. Spammers spam in multiple ways. They […]

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Audience Engagement Lessons from the World’s Largest Non-Profit

audience engagement vuukle

Benjamin Franklin Today, UX designers, web content developers and marketing strategists, everyone has difficulty in engaging their audience. What is worse, it could be hard to identify the factors that drive and measure it. Here, we continue with our audience engagement lessons series by learning from the Art of Living, world’s largest non-profit. To borrow […]

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