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November 22, 2016

Bounce Rate on Google Analytics – What’s the Real Meaning?

Understanding Bounce Rate and How Google Analytics Tracks It

Hello, guys! Vuukle team will answer a few of your questions on our blog during the next few weeks.

The first question is one that is frequently asked: What’s the real meaning of Google Analytics bounce rate? Even Wikipedia got it wrong!

TL;DR

A bounce visit is a visit that ends with only one engagement hit being sent to Google Analytics.

Most people have the misconception of thinking that a bounce is a visit that ends on the first page or a visit that has only one pageview, but that is not entirely correct.

As we can see on the Google Analytics support page, “Bounce Rate is the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page).”

That means that a bounce visit is a visit that has only one engagement hitThe thing is, your website may have visits with a single pageview that are not being counted as a bounce because the visitor has interacted with the page.

HOW EXACTLY DOES THAT WORK?

Google Analytics have five types of engagement hits that can be sent to it, and those are:

  • Pageviews Hits
  • Interactive Event Hits (hits that are not marked as “non-interaction”)
  • E-commerce Transaction Hits
  • E-commerce Transaction Item Hits
  • Social Plugin Hits

Let’s say that you have installed a script to track visitor scroll depth with 25%, 50%, 75%, and 100% thresholds. Every time that you have a visit that scrolls at least 25% of your page and then leaves, that visit will not be counted as a bounce.

There are several other situations, such as a video that, when played, sends an event hit to Google Analytics, or even when someone reads your content, likes it, and shares it.

TRACKING BOUNCE RATE CORRECTLY

To have Google Analytics to track your bounce rate properly, you need to have the events set, and this is not standard procedure for a lot of webmasters and bloggers. That is why it is so important to install and configure every Google Analytics installation correctly.

THE ANSWER

Google Analytics’s bounce rate is the percentage of visitors who enter your website, don’t perform any other actions that send an engagement hit to GA, and leave the page.

That is it for today, folks!