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Should you as a publisher abandon your comments section?

  That’s the kind of feeling some publishers have regarding their comments section. Comments once considered an integral part of the online experience have seen much fragmented opinions of late. But disabling comments altogether is a bad mistake. It is safe to say there’s a trend towards replacing comments with something else. Somewhere down the […]

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Vuukle Impact: Hubbard Broadcasting owned KOB4 sees 48% response rate on comments in July.

Vuukle went Live on KOB4 in June amid great expectations. A look at numbers for the month of July show the superb Vuukle impact made on KOB4’s user engagement. The comments yielded 48% response rate in the month of July, which is just spectacular. Earlier, Vuukle had reported boosting average user session time by over […]

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The Menace of Comment Spam on Facebook and its Comments Plugin

Comment Spam on Facebook Plugin

Like death and taxes in life, spam has become inevitable in the digital world. Comment spam is a term we use to refer to a broad category of postings which abuse web-based forms. The abuse occurs in the form of unsolicited advertisements, malware and phishing attempts posted as comments. Spammers spam in multiple ways. They […]

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Audience Engagement Lessons from the World’s Largest Non-Profit

audience engagement vuukle

Benjamin Franklin Today, UX designers, web content developers and marketing strategists, everyone has difficulty in engaging their audience. What is worse, it could be hard to identify the factors that drive and measure it. Here, we continue with our audience engagement lessons series by learning from the Art of Living, world’s largest non-profit. To borrow […]

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The Curious Case of Disqus Ads on your Website (Again)

curious case disqus ads

Unlike those tens of looser publishers who are mistakenly convinced that user comments are best handled on social media, you don’t buy into Facebook’s bullshit. You are convinced that having users engaged on your site is best for your business. You use Disqus, the popular, though imperfect, comments plugin. And one fine morning, you wake […]

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Livefyre Extinguishes itself. Get Vuukle now!

Migrate Livefyre to Vuukle

It is not surprising that Livefyre announced shutdown of its community comments. Turned out that they are unable to support the “community” and would rather focus on the enterprise aka “paying customers”. This includes their WordPress plugin which will stop taking new comments on Feb 1, 2017 and will stop rendering on Mar 1, 2017. […]

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Content Publishing Predictions for 2017: How Vuukle sees the Future

Vuukle 2017 Predictions

Vuukle served 46 billion recommendations and 7.7 billion Ad impressions for around 3000 publishers worldwide in 2016. While doing this we maintained a 99.99% up-time, survived 4.4 billion HTTP requests and consumed 64 TB bandwidth! We had our data analysts run through this behemoth of data and interviewed industry experts (some of them our clients). […]

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Key Google Analytics Metrics to Track User Engagement

Checking ‘user engagement’ is one of the most important things a site owner should do almost on a daily basis. Google Analytics (GA) is one of the best tools available to do this, but do you know how to use GA to track user engagement? TL;DR Best GA metrics to track user engagement: Number of Returning Visitors Bounce Rate […]

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