Vuukle has just churned its number machine and come out with data for one of its clients- The NBC2 News Network. The numbers show tremendous improvement in average session time. Vuukle employed its proprietary technology to recommend the most relevant stories to the website visitors. This widget, called “Talk of the Town”, plus various other user engagement widgets ensured that the NBC2 drastically increased its user session time.
NBC2, based in Fort Meyers is the number one news and weather site in Southwest Florida. Bringing in the news even at the toughest hours. Bringing the latest updates and weather forecasts 24×7 even during hurricane strikes. It is one of the most reputed and trusted broadcasters in the region.
NBC2 (previously known as WBBH-TV), have a long history but their digital venture is fairly new. Vuukle has been present on their website boosting engagement for quite sometime now. We have got some numbers, to show exactly what difference it has made.
NBC2 Referral Traffic and Session Time
Vuukle audience engagement system consists of widgets designed to keep visitors hooked to your stories. Many of Vuukle’s clients report massive gains in page views and comments on the site.Vuukle found that avg. session duration for NBC2 is 54% higher than average referral traffic. Click To TweetThis is excluding referrals from Facebook and Google.
Vuukle’s engagement oriented approach contributes greatly in increasing the avg. session time. By suggesting hot topics, encouraging commenting and discussion, all of its easily usable widgets increase session time. They also rapidly reduce the overall bounce rate of the website.
Thus, One can clearly see vastly improved results in the short period NBC2 has partnered with Vuukle. Click To Tweet Driving engagement, improved number of comments, quality engaged users, referral traffic, improved session duration- all delivered by Vuukle.
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