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May 26, 2017

Spam – Why you Need to Stop it Today

Vuukle Stop Spam

 

Every second more than 54,000 Google searchers are conducted, around 7000 Tweets are shared and more than 2 million emails are sent –67 percent of which are deemed spam  Five out of every Seven accounts created on Social Media are Spam accounts.

Comment spam is not a new phenomenon. It is like a plague that struck the digital world, harassing blogs and websites owners. Comment spam stands in the way hindering publishers from building their community and readership. Mark Frauenfelder, founder, and co-editor of Boing Boing said that Comment spam is like pollution.

Between the spammers and the spam fighters, spammers have found machiavellian ways to get around filters to post irrelevant comments on publishers blogs. Their new and creative ways to post not just utter nonsense, but hateful and negative comments make moderation tiring and a high effort-driven process. It is just not worth any publishers time.

Comment spam is like pollution - Mark Frauenfelder Click To Tweet

Imagine that on a Wednesday afternoon, you open your website to discover that you have received some comments on your latest article. Well, that is lovely. Excited to know that your readers are actually engaging with you, you are all prepped up to respond. Who doesn’t want to engage with their users? Upon looking closer, you realize that those comments you received were actually, spam. Breaks your heart doesn’t it? Now you have the arduous task to segregate the real comments with the spam ones, read through spiteful, malefic ones to decide which one to respond to and the ones not to. Takes away your precious time.

Spam is a problem in many ways. To begin with, it takes away a lot of your time. You could use the time to write your next story or brainstorm with someone on new topic ideas instead of sitting there, manually going through every single comment to decide what action to take. Not only is it time-consuming, but if it is not managed properly, your website could end up looking unprofessional. Imagine comments that are irrelevant to your topic. What will the user think? Would it appear as if you are an amateur who doesn’t know how to manage your blog or as someone who does not take your website seriously?

 

One of the devastating effects of comment spam is its effect on search engine rankings and trust in major search engines like Google. Spammy comments lower website’s authority and trust in Google. Therefore, if it is not managed properly, it would affect your SEO! When google crawls your website, it is actually trying to understand what your text means, is it grammatically correct and if the comment is relevant to the topic. Basically, Google is looking for relevance. If the comments you receive are not relevant to the blog post, it would push your website down in ranking. When your article has a lot of comments that are filled with negativity and hatred, it becomes a cesspool and does not reflect you in good light. People who read your stories and the comments online form an opinion about you based on what they read. Imagine a lot of negative and hateful posts about you in the comment section. What kind of image will your brand/website portray to the reader?

A lot of spam comments can also affect the speed of your website and its loading time. While there are tools for grammar check, that helps editors and writers to produce quality content, the comment section that has to be managed is mostly unprotected.

However good you are at spotting spam comments, manually removing them especially when they keep appearing on your posts can be frustrating. The only way to keep spammers at bay would be by integrating a good comment box system such as Vuukle that would work on auto pilot mode, flagging and removing content that is toxic for your website. The beauty of Vuukle’s commenting platform is that it has a highly effective built-in spam filter that does the work for you. Using Google’s AI technology, Vuukle provides a toxicity scoring on comments that will put a stop on trolls and spammers. Based on the toxicity score, it is possible to set a parameter to allow comments to go through the commenting box or not. Not only that, it loads fast, is responsive and it’s series of widgets can be embedded into publisher’s website to create their own social experience. You can focus on your next big story instead.

Are you ready to stop Spam? Let Vuukle help you put a check on unwanted comments and trolls and also block those who are blocking your website’s pathway to rank better on Google.

Bavani Srinu

Bavani Srinu is the founder of two start-ups, Ichiqoo and Swapp. She is also a free-spirited writer, a marketing professional, a mother and an avid travel enthusiast. Follow her on Twitter @bavanisrinu