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Reliance Jio Vs Airtel: The Great Mobile Internet Showdown

Reliance Jio Vs Airtel Vuukle Ad Network

India is the fastest growing mobile internet market in the world. This $1.5 trillion wireless market is now facing a major disruption, thanks to Mukesh Ambani’s ambitious Reliance Jio. We analyzed ad impressions and clicks over 200 million users on the Vuukle ad network in the last week of April, 2017. The conclusion is a […]

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Facebook Instant Articles Fail: Digital Publishers Leave the Party

Facebook Instant Articles Fail

Facebook is at the receiving end of the ire of various digital publishers on its platform. Many are jumping ship and ditching the Facebook Instant Articles, after it has spectacularly failed to live up to its promises. Touted as a revolutionary tool for the Publishing Industry in the digital age, has even its most ardent […]

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The Curious Case of Disqus Ads on your Website (Again)

curious case disqus ads

Unlike those tens of looser publishers who are mistakenly convinced that user comments are best handled on social media, you don’t buy into Facebook’s bullshit. You are convinced that having users engaged on your site is best for your business. You use Disqus, the popular, though imperfect, comments plugin. And one fine morning, you wake […]

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