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The Cons of the Social Age Part 2: How do Digital Publishers retain their prominence in the age of social communities

social media digital publishers

As Zenith report points out that internet advertising has this year overtaken television to become the biggest advertising medium globally. And internet-media companies are taking the top ranks. As seen in the previously, Facebook and Google are sopping up almost all of the growth while continue to grow in already available market. This has led […]

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The Cons of the Social Age Part 1: Digital Publishers losing their communities to Social Giants.

social media digital publishers

Gone are the days when publishers ruled the roost in delivering information. Today digital publishers have to compete against the ever dominating and rapidly changing landscape. These days any news article- be it about sports, war, politics, art or immigration- has to increasingly compete against social media feeds for attention and relevance. While the rise […]

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Digital Publishing: Why a Good Social Interaction is a must in the Digital Age?

social digital publisher

According to Behaviour Economics, the “Interaction on a digital platform is much easier because a computer does not require intellectual or emotional association.” The number of individuals on the internet is in billions. Social interaction rules the roost, helps to promote business to a huge crowd. Facebook and Google, without being publishers, are the most […]

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Facebook Instant Articles Fail: Digital Publishers Leave the Party

Facebook Instant Articles Fail

Facebook is at the receiving end of the ire of various digital publishers on its platform. Many are jumping ship and ditching the Facebook Instant Articles, after it has spectacularly failed to live up to its promises. Touted as a revolutionary tool for the Publishing Industry in the digital age, has even its most ardent […]

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Facebook Comments Plugin will kill your Online Publishing Business, Slowly and Painfully

Facebook Comments Plugin will kill Digital Publishers

In the “digital will eat everything” world of today, online publishers need to double check on 3rd party technologies they use. Especially, if the said product is coming from the “biggest media company” which does not produce a cent’s worth of content. This is a critical review of Facebook Comments Plugin and I will acknowledge the […]

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The Menace of Comment Spam on Facebook and its Comments Plugin

Comment Spam on Facebook Plugin

Like death and taxes in life, spam has become inevitable in the digital world. Comment spam is a term we use to refer to a broad category of postings which abuse web-based forms. The abuse occurs in the form of unsolicited advertisements, malware and phishing attempts posted as comments. Spammers spam in multiple ways. They […]

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