DesiMartini.com, India’s second largest movie website (10.2 million monthly page views), is now powered by Vuukle Audience Engagement system. Vuukle already powers BollywoodLife.com and MissMalini.com, thus continuing to dominate the Movie/Entertainment category of news portals.Vuukle goes Live on DesiMartini, India's largest movie website after IMDb Click To Tweet
DesiMartini is owned by HT Media, a mass media conglomerate which has holdings in digital, print and electronic media. Another news portal of HT Media LiveHindustan.com is also powered by Vuukle Audience Engagement system.
For DesiMartini the Movie Jockey Program has been quite a hit. It the crux of its presence. This open for all service allows netizens to review movies and express their opinion. It just shows how user-centric the fabric of the whole website is. Getting this user based rubric properly in place is what is essential for a site like Desi Martini to become popular among its users and readers.
Recording a phenomenal 63% growth in 6 months it is now closing the gap on IMDb. It has left behind Bollywood Hungama and Filmfare. Desi Martini has 3.5 Million plus user movie ratings, a data base of over 4000 movies and 7000 + audience reviewers. The movies are from across six industries viz. Bollywood, Hollywood, Tamil, Telugu. Kannada and Malayalam.
Powered By Vuukle
Desi Martini is yet another dazzling addition of Bollywood website to Vuukle’s client list. This audience engagement and commenting system – Vuukle, is extremely powerful in involving the audience. It has multiple interactive widgets which are very effective. The Emoji widget shows the audience sentiment.
Then we also have Talk of the Town recommendations widget. It shows hot and trending stories. These stories receive tremendous audience attention. This widget has consistently proved to increase average user session time, in some cases even by 200%.
Vuukle commenting widget is a feature rich workhorse. It can tackle Spam, Trolls, Hate speech instantly while the comment is still being typed. The user interface is quite simple, clean and effective even with all of this happening.
The Commenting Plugin solves so many publishing issues in a single stroke. Check out how it analyzes for toxicity in comments as I still type.
Vuukle and Bollywood
Vuukle has of late emerged as a strong common factor behind major entertainment websites. Bollywood Live, Miss Malini, Desi Martini and sites are all powered by Vuukle.
Movie and entertainment is an influential category in news industry. TV and movies end up garnering a lot of attention. Vuukle, being the leader in audience engagement and commenting, understands this. So do the publishers and the list just keeps growing. This is where all the tactics of audience engagement come into play. Vuukle will work its magic on DesiMartini like it has for thousands of publishers worldwide
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